File Name: satellite and tv week .zip
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Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. A satellite receiver then decodes the desired television program for viewing on a television set. Receivers can be external set-top boxes , or a built-in television tuner. Satellite television provides a wide range of channels and services. It is usually the only television available in many remote geographic areas without terrestrial television or cable television service. Consequently, these systems were nicknamed "big dish" systems, and were more expensive and less popular. Early systems used analog signals , but modern ones use digital signals which allow transmission of the modern television standard high-definition television , due to the significantly improved spectral efficiency of digital broadcasting.
The product life cycle concept PLC is widely used to forecast product development over time. Especially significant is the point at which products move from the introductory to the growth phase, normally the signal to adopt mass marketing strategies. This paper is concerned with strategic mis-application of the PLC concept by the home television satellite dish industry. Straight-line extrapolation of market potential from - sales figures suggested that this was a product ready to "take off" into the growth phase of the PLC.
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In no real hurry she drove the speed limit and relaxed back into the leather seat.
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